Honda Pickup Truck Stealing Attention from the Big Three

Honda Pickup Truck
The Honda pickup truck, known as the Honda Ridgeline, has emerged to greatly surprise industry insiders with its sales numbers.

For decades, the pickup truck segment has been ruled by the big three: the Ford F-150, the Chevrolet Silverado 1500, and the RAM 1500. No challenger has come forth to topple these giants from their thrones—until now.

The Honda pickup truck, known as the Honda Ridgeline, has emerged to surprise industry insiders with its sales numbers, as data suggests the competitor is actually stealing sales from longtime favorites.

In the past year, Honda has sold 40,000 units of the 2017 Ridgeline stateside. The truck’s success is due to its carlike design, which Honda representatives say has not only brought in loyal truck enthusiasts, but a few new buyers who previously weren’t interested in driving a pickup. A big part of the appeal is the Honda Ridgeline’s smaller size, taking advantage of the fact that rivals like Ford haven’t sold the midsizes like the Ranger in the US for years.

Another thing that’s so appealing about owning a Honda pickup truck is the features. Whereas many trucks are known for their rugged capabilities, the 2017 Honda Ridgeline makes owning a pickup fun, with tailgating features like speakers in the bed, a 400-watt outlet, and a cooler-sized compartment with a drain that can be filled with ice and your beverage of choice.

While the big three are still the reigning champions, the Honda pickup truck has found its niche. Check it out at Jack Matia Honda.

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